Determining what type of content you’re going to generate regularly on your web page or social sites can be difficult. Not only do you need to determine the topic of the content, but you also need to decide on a schedule in order to keep yourself consistent and organized.
Trying to manage your content strategy in your head is never going to be successful. Instead, you need to invest in the following tools to ensure that you are doing the best possible job.
Google’s Content Strategy Group
Google has groups that are similar to online forums, and their Content Strategy group is a great tool to help you plan your content strategy. Not only can you invest time with people that are experts in the field, but you can also gain valuable tools and tips to ensure that you are doing the best possible job and planning the best possible content. Google’s Content Strategy Group is free to join and easy to use, so make sure to check it out.
Content Strategy Generator
If you’re simply having trouble deciding on content or determining exactly what topics to cover, you can give yourself a break and use the Content Strategy Tool. This tool will look at the topics that are hot right this second in your respective industry and help you generate ideas that you can use for your own content. Plus, the tool breaks down all of its information in an easy to read spreadsheet, so you don’t have to fumble with learning a new technology.
This may seem strange, but Google Docs should be one of your biggest assets when it comes to content strategy. Because Google Docs can be accessed anywhere and saved to the cloud, you can easily share one document with everyone on your team. This way, you can all brainstorm ideas and collaborate with one another even if you’re not in the same office. Plus, if the best ideas pop into your head while you’re on the go, you can add the idea to your document without having to wait until you get to work.
Google’s Keyword Tool
When it comes to your content strategy, the right keywords can make your strategy successful. This is why it’s important to use Google’s Keyword Tool to help ensure that you’re using the most-used and most relevant keywords in your copy. If your content lacks the keywords that your audience or industry uses most, you’re not going to have a successful content strategy experience.
Knowing how successful your content strategy is will help determine what type of content strategy you should create in the future. The only way to determine the success of your campaign is to invest in analytics tools, and depending on the type of content, there are a few great options. Google Analytics is one of the most popular and can work on a variety of web-related platforms. Mint is another great analytics tool for the web. MailChimp is another great option to track the analytics of email content. Try out a few different tools before deciding which one is the right choice for you and your needs.
Caleb Grant is a marketing professional and content writer. He always uses a grammar checker to proof his work before publishing it online.