Google had Launched a new tool “Disavow links” which allows Webmasters to eliminate links to their site which may be hurting their search engine rankings. Google formally announced the tool on their blog Webmaster Central.
What is Disavow Link Tool?
If you believe your site’s ranking is being harmed by low-quality links you do not control, you can ask Google not to take them into account when assessing your site.
Matt Cutts,Head of Google’s web spam team warned that the tool should be used with caution as there is a chance of breaking quality links which may not be possible to add back later. If used incorrectly, Disavow links can potentially harm your site’s performance in Google’s search results. He also recommends to use disavow backlinks only if you believe you have a considerable number of spammy, artificial, or low-quality links pointing to your site, and if you are confident that the links are causing issues for you.
I would recommend to use “Disavow links” if you believe you are hurt by Google’s Penguin Update & there is drop in the traffic on/after April 24, 2012 where websites were penalized by Google for using unnatural aggressive link-building strategies like paid links, link exchanges, or other link schemes that violate Google’s quality guidelines.
How to use Disavow links :
The tool can be accessed from Google’s Webmaster tools here, & first select your site.
The format is straightforward. All you need is a create a plain text file(.txt) with one URL per line. An excerpt of a valid file might look like the following:
Disavow links text file Syntax Explanation :
The main points to be considered while preparing a text file to use with DisAvow links is :
- In the above example, lines that begin with a pound sign (#) are considered comments and Google ignores them.
- The “domain:” keyword indicates that you’d like to disavow links from all pages on a particular site (in this case, “spamdomain1.com”).
- You also has the option to disavow links on specific pages from a domain (in this case, three individual pages on spamdomain2.com).
How to find Bad Links pointing to your website :
More Information about Disavow links :
Please have a look at the below where you can see Matt Cutts in action speaking about the Disavow links Tool: