If you want information on a local business these days all you have to do is point and click your mouse to get all of the information that you need. This expansion of technology with both computers and mobile devices has helped more and more people be able to look at and purchase online products. Even when not buying a product online, over 97% of consumers research local listings for products in their area before going out to buy them. This makes local business listings on the Internet an important part of the SEO process
The definition of a local business listings
Local business actually means a lot like it sounds. Basically a local business listing is one that is listed where it is likely to be seen by local customers. In the old days it would be like advertising in the yellow pages. Today it is a matter of being listed in the local area of a major search engines such as Google, Yahoo or Bing. The only difference is, on a computer or mobile device; the consumer is usually given a map and a one-touch application to lead them straight to the business.
How do local businesses and SEO work together?
With SEO or search engine optimization you are changing your website so that it ranks higher on the search engines site. Your basic goal is to be number one although that is not easy to do. For example, if someone types in the keyword plumbing, you want your business to show up on that first page because more than likely the customer who is searching for plumbing is not going to go past the first or second page. Local SEO means that your customers come to you and not to your competition.
How does it work?
For starters when you set up your local business listings you get to be seen online. It is free to do this and you can add anything you wish to your listing. This includes pictures, videos, and even coupons.
To set up your website you do not have to worry too much about professional website designers and search engine crawlers. You simply claim your local listing on one of the search engines or add a business and add what you wish to the page. The page is then listed in the directory in the proper category of your company and your business information will be delivered straight to the search engines. This will increase your inbound links which will in turn increase traffic to your website. The more traffic you get to your website the higher your listing moves up on the search engines page. Then the cycle just continues.
Where are the free business listing sites?
There are plenty of places you can list your business for free on the Internet. Google, Yahoo Local, Hot Frog, Local.com and Yelp are just a few.
Tricks and Tips
Once you have your site listed don’t just forget about it. It is important to update it every once in a while. If you wish, you can ask people to leave reviews or testimonials, just make sure they don’t seem too fake. If you keep up your listings you will see results. Some businesses will see more than others but there will be results as you will be reaching a larger network of local consumers.
Rocky John Tayaban has been helping businesses across the globe establish their online presence and boost their sales through search engine marketing. He brings to the table more than 7 years of experience in search engine optimization, affiliate marketing, PPC, online reputation management, social media marketing and web development. Rocky is currently the managing director of SmartOnlinePros.com, a Philippine SEO company that caters to a global clientele.