How To Recognise SEO ‘Bull’

It’s fair to say that SEO doesn’t always have the best rep in the world. Unfortunately a few cowboys have spoiled it for everyone else by giving bad advice and spamming the web in such a way that will only serve to ruin their client’s reputation and anger Google into making huge algorithm changes.

This is something that many of us in the business have come to terms with. And while it can sometimes be a challenge to differentiate ourselves from those hacks, the bigger challenge is the one facing businesses and bloggers that are looking for a good service. How do they go about finding the professionals who will offer the best advice and avoid signing a deal with a devil that will seal their demise?

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The key is to be able to spot ‘SEO bull’. That’s the kind of sales pitch that is based on minimum SEO knowledge and maximum bravado. Here we will look at some of the top ways you can spot someone who is feeding you nonsense so that you can take your business elsewhere and avoid a catastrophe.

Huge Promises

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The first thing to look out for is unrealistic promises on the part of the SEO ‘bigshot’. If they tell you that they can get you onto page one in two days, then it’s time to look elsewhere. Such a thing is simply not possible due to the way that Google works, and even if you can get your site to rank quickly for a relatively uncompetitive keyword, it won’t change your business completely overnight. Have realistic expectations and if it sounds too good to be true… it probably is.

Blinding You With Science

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You should also be very careful of SEO experts who attempt to blind you with science and use a ton of jargon terms to try and dazzle you. This strategy is employed by people who don’t really know what they’re doing, and is a good way to prevent you asking too many questions.

‘Why isn’t my site where you said it would be yet?’

‘Oh, because the algorithms are still updating meaning that your optimisation hasn’t yet been taken into effect. A bit more link building from high PR sites and you should be on the way.’

If a business can really help your site to reach number one (or at least number 10), then they should be able to explain to you clearly in English how they intend to do that.

Over Simplifications

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You don’t need to know much about SEO in order to benefit from it but know this: it is not a simple matter. Changes to the way Google works have meant that you can’t just post lots of links in order to get the top spot and you need to create a marketing strategy that looks natural and that doesn’t rely on ‘gaming” the system. Ask your SEO advisor to explain their strategy and then listen to them carefully to see if it really makes sense. Is it logical? And if you were to create a search engine, would the strategy they’re suggesting be successful? A little common sense and a critical mind can help you to see through any bull.

Vadim Kirichenko works for one of the most prominent search engine optimization companies and he is quite enthusiastic about his work. He regularly updates himself on the latest sports and technology news.